Etex contributes to the sustainable development of employees to build a high performance organization

"I would not call CrossKnowledge a supplier – they are a partner. We share what Etex is working on at a strategic level and how we can use CrossKnowledge solutions to better implement our strategy"

Win VAN ROY

Corporate Learning and Development Manager

Etex

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Etex contributes to the sustainable development of employees to build a high performance organization

Etex is a Belgian industrial group manufacturing and selling building materials. Its four core businesses are: cladding and building boards in fiber cement and plaster, roofing materials, passive fire protection and high performance insulation, and ceramic floor and wall tiles. With over 17,000 employees working at 118 production sites in 42 countries, and with an annual turnover of around 3 billion euro, Etex is an international player in sustainable building solutions.

The four strategic priorities for the group are to become a leader in certain business segments, to grow more through innovation, to achieve operational excellence and to build a high performance culture.

Digital learning to accompany L&D strategy

As one of the actions to address the strategy of building a high performance culture, Etex set up a new L&D department and began to consider how best to deliver training and development for leaders in the company. “We realized we needed to invest more in learning and development. Instead of doing this on a local scale we needed a platform for delivering L&D initiatives online internationally” says Wim Van Roy, Corporate Learning & Development Manager, Etex.

Etex had requirements for both a learning management system (LMS) and digital content. It selected CrossKnowledge because, as Wim Van Roy explains, “It is an international company, present all over the world, which is essential for a global company like Etex. The solutions they offer represent the right combination in terms of platform and content. Also their Faculty was excellent, and included professors from renowned business schools from all around the world.”

Etex implemented the CrossKnowledge Learning Suite and has branded it “talent2grow”. Initially Etex started with licenses to address the top 500 executives and the management teams of local countries. The focus was first on delivering management and leadership training. Around 100 top managers met in Barcelona. The content from that development session was used as the basis for e-learning content that was then rolled out to 500 people. Those present in Barcelona could review their learning, while others could benefit from the event. Now, 1,500 people use the platform and the initial eight learning modules have grown to more than 20. “We are going deeper into the organization. In some companies we are delivering the learning at supervisory level now” says Wim Van Roy.

Accelerating digital learning transformation

One very successful initiative is the Etex Sales Excellence Academy. Etex wanted to improve its sales process globally so it launched the Sales Excellence program. External consultants developed an Etex sales excellence framework. Etex adopted a blended learning program to cascade the initiative and maximize retention – managers completed e-learning online then attended a one and a half day workshop in Brussels. Several learning paths were launched on the platform to support commercial directors in the self-assessment of their sales processes against the Etex Sales Excellence Framework. Later on a Sales Excellence Knowledge community as well as the recordings of the Sales Excellence Webinars were added to the platform. “If we had done all this as classroom training it would have taken us much longer. Blending face-to-face training with CrossKnowledge digital learning solutions enables us to accelerate learning throughout the organization” outlines Wim Van Roy.

Boosting learning programs was also made possible thanks to CrossKnowledge’s authoring tool. Etex has tailored to its needs most of the modules to reflect its operations. “Our audience very much appreciate the level of customization. For example, we have the module ‘Financials for non-Financials’, which comprises 80% CrossKnowledge content, but we added one chapter, Finance at Etex, where we explained our way of reporting and some of our jargon.”

“I would not call CrossKnowledge a supplier – they are a partner. We have a very close relationship with them. We share what Etex is working on at a strategic level and how we can use CrossKnowledge solutions to better implement our strategy. I like the way CrossKnowledge involves customers in their innovation. We know what they have in the development pipeline in terms of new learning content and new formats. They invite us to look at development projects on future learning formats” concludes Wim Van Roy.

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