Talent retention: a marketing weapon in the talent war

As Internet and social networks bring jobseekers and potential employers together more and more quickly and efficiently, companies must do their utmost to ensure that their staff are fully aware of both their career prospects and the skills development opportunities that are available to them.

Throughout the job transition process, it's up to HR to remind staff that internal mobility plays a key role in career paths. Allowing staff members to move to a new job, role or geographical area without leaving the organisation forms part of an overall loyalty-enhancing strategy that is vital to ensure that the best people stay on.

New learning technologies play a growing role in successfully achieving such transitions:

• They allow you to upskill people, either individually or collectively, at a lower cost than traditional training solutions.
• They offer highly individualised learning paths and a service that responds to the needs of highly mobile staff members.
• They give line managers tools that are simple to use with their teams, and which help them to act as coaches, support providers, and skills developers.
• They allow you to measure team progress towards target skills, and to precisely identify areas of greatest need.