Jacques Lendrevie


Jacques Lendrevie is a well-known marketing professor at HEC Paris. He is also Associated Director of a consultancy heading office, and Publishing director for an important book publisher in management.

Graduate of HEC and higher education in Business Rights (Paris II), he is the author of several articles in French and foreign reviews. He directed the drafting of the book "Stratégor: "Strategie, Structures, Décision, Identite, 4eme edition, Dunod, 2005" and published "Strategie de l'Entreprise et diversification (en collaboration)" for French publisher Nathan, in 1983.

Search for an expert