The Benchmark offers a full analysis of how digital learning is used in major European companies: benefits expected by organizations, contributions to business, main target audiences affected in companies, fields of application, types of content used, expectations on Mobile Learning, obstacles encountered, and so on.
Coping with a changing market and maintaining operational performance
Corporate digital learning programs now play an essential role in helping firms adapt to changing markets and new business environments.
For 68% of respondents, digital learning makes it possible to enhance staff agility to cope with unpredictable markets, current transformations (often driven by digital technology), new customer relationship dynamics, the emergence of new competitors and unexpected economic models, etc. Companies are also aware that digital learning provides a rapid response to the regulatory changes they have to comply with. They can quickly train a large number of employees using the relevant digital programs.
Another contribution highlighted in the study relates to operational performance. For 63% of firms, digital learning is a major vector for enhanced staff performance on a day-to-day basis.
Exponential growth of digital learning
Forecasts presented in the 2011 edition of the Benchmark have been confirmed: 37% of companies said they planned to train over 50% of their staff using e-learning by 2013. In 2014, 36% stated that they had indeed done so.
If forecasts for 2017 are similarly confirmed, 66% of firms will have made e-learning programs available to their staff. We can thus predict that 2 out of 3 companies will have trained over 50% of their staff using e-learning by 2017.
To ensure the success of these large-scale programs, the involvement of line managers is seen as essential (up 20% compared with 2011). The manager has to ensure that the chosen training modules respond to the real needs of his team members, providing them with the necessary skills.
A major boost to sales performance
E-learning programs now target a whole range of audiences. Among these programs, whose methods and modalities are constantly expanding, blended learning (94%) and open-access content (84%) remain the most popular options.
Responding as it does to rationalization and cost optimization objectives thanks to its rapid rollout potential, e-learning is an attractive choice for companies at all levels. This is reflected in the increasingly widespread use of digital learning in all fields: core business training (65%), compliance (58%), and management and leadership (52%).
Focusing more specifically on target audiences, we see that sales forces now benefit especially strongly from digital learning programs. E-learning is particularly well-suited to the needs of this group thanks to rapid rollout (vital where product launches are concerned) and the ability to train all sales staff (including new recruits) simultaneously across different locations.
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