Founded in 1976, L’Occitane is a personal care brand with 6,000 Beauty Advisors. Due to stiffer competition both online and in-store, L’Occitane wished to provide Sales Support to its sales teams in order to revive growth and improve profitability. The company needed a training program that was easily accessible, provided progress tracking, and encouraged learner engagement by mixing classroom training and digital learning to be even more effective.
Digital Learning for Sales Excellence at L'Occitane
The Learning Solution
CrossKnowledge designed a digital learning solution that is focused on training to sell. The platform is easily accessible via MyLearning App on multiple devices, including store iPads, cashier screens, and personal and professional mobile phones. The mobile training is accessible 24/7 to accommodate busy staff schedules, with offline access and an easy log-in process to encourage engagement. Individual e-learning modules were developed to meet the Company’s specific needs, with training paths on the brand, selling techniques, onboarding and new product launches.
The CrossKnowledge eLearning Publishing Platform met the Company’s other need: to have easily modifiable content in order to give sales staff the most up-to-date information on new products that are launched regularly. Having this information is key in order for Beauty Advisors to effectively sell the products to customers in the Company’s 2900 shops worldwide. Through Mohive L’Occitane can standardize content and provide staff with important information when they need it, and distribute it in real-time to sales staff, managers and trainers.
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