Innovationen in der Weiterbilung bei PSA Peugeot Citroën Corporate University (engl.)

"C'est la preuve qu'il y a une véritable attente de la part des salariés qui reconnaissent la qualité des contenus et qui reviennent sur le Campus après leur première visite"

Stéphane ROBIN

Chargé de l'innovation au sein de l'Université PSA Peugeot Citroën

PSA Peugeot Citroën


Innovationen in der Weiterbilung bei PSA Peugeot Citroën Corporate University (engl.)




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Ecological issues, new consumer behavior, increasingly fierce competition, new markets… the automobile sector faces a whole range of technological and social challenges. At PSA Peugeot Citroën, a huge group that employs over 200.000 people, the need to embrace change has led to the definition of a common core of knowledge, values and expertise.
To achieve this, the PSA Peugeot Citroën Corporate University decided to speed up the adoption of new learning technologies to support its managers and teams whilst leveraging its on-line campus as an “aggregator” of information and training content. The success of this project necessarily hinges on providing a rich and enjoyable user experience where innovation plays a central role.

“From the start of the project Annick Gentès-Kruch, director of the Corporate University, expressed a stringent requirement: that the user experience should be seamless, intuitive, and completely hosted by our Web campus”, explains Stéphane Robin, in charge of innovation at the PSA Peugeot Citroën Corporate University. The challenge the teams faced was to integrate the CrossKnowledge platform with the PSA portal, which was developed using Sharepoint. This had never been done before, and had to respond to a fundamental requirement: the Web campus had to be a one-stop shop for all content provided by the University. Managed in project mode with a precise schedule and deadlines, this fine-grained integration makes it possible to customize the display of training courses according to individual profile, time spent, and how much of the course the learner has completed. The use of SSO (Single-Sign-On) technology allows staff members to browse seamlessly between the two platforms. Training content can be spotlighted on the Intranet homepage, making staff members more likely to sign up for it. But the main advantage is that the system offers a single working environment that gives the learner a smooth, seamless user experience. This requirement, which was a key demand expressed by the PSA Peugeot Citroën University, was widely endorsed by the group’s IT teams.

Putting the learner at the centre of a varied, innovative training suite

Once the technical issues had been sorted out, the University teams focused on creating a new distance training suite. The main reason the University opted for e-learning was to change the image of the training provided by the Group. “We want to enhance the possibilities for training offered to our staff by providing them with a self-service training suite that allows them to train as and when they require”, says Stéphane Robin. In addition to a range of training paths specific to its own business activities, PSA has opted to use the CrossKnowledge e-learning content catalogue. The number of languages offered was a key factor in view of the training challenges faced by teams based abroad, particularly in Latin America and China. “However relevant they were, classroom training sessions meant staff members had to travel. To make things more flexible for them, we now offer distance learning packages”, explains Stéphane Robin. Sixteen training paths on management and individual performance have been put together with the help of CrossKnowledge. Eight of them – in particular those dealing with collective performance, interpersonal skills, and building leadership – are designed for managers. The rest are designed for all staff members. Collectively entitled „Boost Your Everyday Performance“, they help staff learn how to manage their time and priorities, make public presentations more confidently, manage conflict more effectively, and so on.

Attractive, innovative tools that are fun to use

Of all the courses offered by the PSA Peugeot Citroën University, the CrossKnowledge programmes are designed for the broadest target audience. This means that it is vital to use attractive, fun-to-use media to help get staff members on board. “The content covers a wide variety of topics taught by world-renowned experts and business school professors. Interactivity is also a key feature, with videos, quizzes, tests, and so on”, explains Stéphane Robin. The training suite also allows learners to go back to a course and pick up where they left off, and to access their notes whenever they wish. To use interactivity to the full, each learner is invited to respond to a satisfaction survey at the end of the course.

“In less than three months, we’ve recorded an average of over 800 logins per day on our training portal, peaking at 4.000 in a single day. The average time spent per learner is constantly increasing. This shows that there is a high level of expectation among our staff members, who recognize the quality of the content and come back to the Campus after their first visit – I see this as an essential indicator”, says Stéphane Robin.

Determined to develop its e-learning strategy, the car manufacturer now has several projects in the pipeline. “We’re putting together training paths focusing on our group’s business that will combine our training content with that of CrossKnowledge. We’re going to pursue and develop our early experiments with social learning, and we’re also eager to deploy the CrossKnowledge collection entitled „The Team“. Our aim is to offer a varied and unique training suite that satisfies the needs of the greatest possible number of people”.