November 2013

Henkel chooses CrossKnowledge to support its global employer branding strategy

Henkel has selected CrossKnowledge, a world leader in the field of distance learning, as one of their preferred global distance learning providers to support its global employer branding management with a particular focus on emerging markets such as Brazil, Turkey, China and Russia.

Part of this collaboration is the Henkel Innovation Challenge, a yearly competition that encourages students from all over the world to submit their innovative and sustainable ideas for new Henkel products and technologies.

The 7th edition of the competition launched in September 2013. Under the slogan “Create. Learn. Grow.“, student teams from a total of 30 countries are invited to submit their concepts – 10 000 participants are expected. At this edition, in addition to offering individual mentorship from a Henkel manager, Henkel will use a selection of CrossKnowledge e-learning content to facilitate students managerial skills within the competition. Among other prizes, the 3 finalist teams will present their concepts to Kasper Rorsted, CEO of Henkel


«CrossKnowledge’s solutions and their expertise in this type of project meant that we could deploy really quickly and so focus our efforts on our objectives: setting an effective training program for all contestants that is easily accessible from all over the world,» says Jens Plinke, Head of Employer Branding at Henkel.


«We are glad to bring Henkel the right advice, tools and support to deploy sophisticated training programs that result in the kind of human capital growth that can support their long term business objectives. This collaboration confirms CrossKnowledge’s commitment to be a local strategic partner for its clients and business partners in Germany», says Stephan Atsou, Head of Continental Europe Operations at CrossKnowledge.

Generally, CrossKnowledge content is available for all Henkel employees worldwide.

About Henkel

Henkel operates worldwide with leading brands and technologies in three business areas: Laundry & Home Care, Beauty Care and Adhesive Technologies. Founded in 1876, Henkel holds globally leading market positions both in the consumer and industrial businesses with well-known brands such as Persil, Schwarzkopf and Loctite. Henkel employs about 47,000 people and reported sales of 16,510 million euros and adjusted operating profit of 2,335 million euros in fiscal 2012. Henkel’s preferred shares are listed in the German stock index DAX.