June 2015

Open Innovation & Crowdsourcing with Natalia Levina, Prof. at the New York University Stern

Natalia Levina joins the CrossKnowledge Faculty and talks about open innovation and crowdsourcing in a powerful digital training program.

It is a well-known fact that organizations must innovate to stay alive. While most companies have traditionally found their greatest ideas inside the walls of the organization, the digital revolution has radically altered the innovation process. Companies have understood that many of the best ideas and cutting-edge solutions are actually outside the organization.

To harness this potential, it is crucial to avoid several pitfalls:

  • How can you motivate a group of people from outside your organization to solve an issue you’re facing?
  • How can you make sure they have the knowledge and skills required to do so?
  • How can you protect your intellectual property during this process? How can you overcome the “not invented here” syndrome?

Natalia Levina not only delivers an inspiring message but also an insightful and practical method that organizations can immediately use to boost innovation and stay ahead ofthe game.

Natalia Levina is an Associate Professor at the New York University Stern School of Business in the Information, Operations & Management Sciences Department. With a Ph.D. from MIT, Natalia has taught at NYU-Stern for over 10 years.

Open innovation & crowdsourcing: a training program by CrossKnowledge and Natalie Levina.

Watch in exclusivity the first videocast: “Overcoming -not invented here-“

The training program in detail:

Each resource is avaliable in 7 languages: English, French, Spanish, German, Dutch, Portuguese and Italian.

How should you react to digital disruption?

Citing the example of the newspaper industry, Natalia Levina highlights the dangers of digital disruption for your business and delivers advice on the strategy you should adopt as a response

Why the time has come to outsource

Through the example of Procter & Gamble, Natalia Levina reveals why complete vertical integration is no longer an option for companies in the digital age and explains what the benefits can be of outsourcing key resources and encouraging open innovation.

The magic of digital platforms

Natalia explains how digital platforms can help organizations to be more efficient in 3 key areas that she calls the 3Cs

Integration or outsourcing?

Citing a large range of examples from contemporary organizations, Natalia Levina reveals what should remain within the company and what should be outsourced.

Overcoming “not invented here”

When an idea doesn’t come from where it’s “supposed” to come from, some people may have trouble accepting it. To illustrate the “not invented here” syndrome, Natalia tells the story of Harrison, a simple clockmaker who solved a huge problem that even the best and brightest experts of his time failed at solving… This story reveals concrete keys to success when it comes to open innovation.

Give a voice to crowdsourced ideas

Natalia explains why crowdsourcing needs to be managed efficiently and advises you on how to make it a success.

Is crowdsourcing right for your organization?

Natalia describes two very different innovation cultures: those of Dell and Apple. She invites you to analyze your own company culture before engaging in crowdsourcing.

Big data as a belief system

For Natalia Levina, there are two types of people when it comes to big data: people who accept big data and people who don’t. Contrary to what one may think, this division is not necessarily a bad thing, but requires knowing how to create synergies between these two belief systems. Natalia will let you in on what you should be careful of when shifting to big data.

Achieving the sweet spot of crowdsourcing

For crowdsourcing to really take off and be profitable, you need to find what Natalia calls the “sweet spot.” She then explains why not every problem may not be suitable for crowdsourcing and lists 5 concrete criteria you should assess before considering this option.

For crowdsourcing, relevant knowledge is key

Natalia Levina explains why it’s important to check if there is a crowd out there with the relevant knowledge to solve your problem before you submit it to crowdsourcing.

Tapping into the crowd to evaluate a solution

Natalia highlights the importance of identifying the right evaluators when you are using crowdsourcing to innovate

Decomposing the problem to attractthe right crowd

Through an example at NASA, Natalia Levina gives advice on how you should decompose a complex problem if you want to use crowdsourcing to solve it.

Motivating the crowd to make a contribution

If you want people to find the best solutions to solve your problems, they need to be motivated in one way or another. Natalia reveals the 3 ways you can motivate people to contribute to crowdsourcing.

Do crowdsourcing and IP mix?

When using crowdsourcing to innovate, you may wonder about how you can continue to protect your organization’s intellectual property. Natalia delivers some wise words on how you can do both.

The recipe for successful online collaboration

In today’s digital world, much of the innovation process actually happens through online collaboration. Natalia Levina delivers key insights on how to make this online collaboration and community management a success

Motivating people to produce what they don’t consume

Sometimes the best innovations can come from people who don’t consume your product or service. But this particular group of individuals requires some special treatment if you want them to be efficient: Natalia Levina offers key advice on how to engage and motivate people who are currently not using your product.

Crowdsourcing or consulting?

Open innovation mainly concentrates on 2 distinct groups: consultants or the general public. Natalia reveals the advantages and drawbacks of these two main sources of open innovation: crowdsourcing and consulting.

How can smaller organizations tap into crowdsourcing?

Crowdsourcing is not reserved to large multinationals. Natalia Levina gives SMEs 3 action tips to make crowdsourcing a success for smaller organizations.

From problem-solvers to solution-seekers

Crowdsourcing and open innovation not only require skills, but also a change in mindset. Natalia explains these changes and ways to bring them about in the context of a 21st century innovative organization.