Design thinking is a discipline, inspired by the world of design, that enables companies to be more innovative. Its benefits are numerous and impressive: it allows people to assess complex issues, to get to the root of the real problems, to generate a large number of new ideas to solve these problems, and finally to implement cutting-edge and successful solutions.
In this program, Nabil Harfoush helps you understand what design thinking really is and introduces its key principles. He explains the design thinking process steps including problem finding, problem framing, and designing solutions, as well as key methods such as ethnography, ideation, prototyping, testing, and feasibility and viability studies. You will learn how to adopt a more people-centric, multi-disciplinary, and holistic mindset to reach new creative heights.
Watch the program intro:
Discover the 7 videocasts:
Videocast 1: What is design thinking?
Discover Nabil Harfoush’s definition of design thinking.
Videocast 2: Problem finding: look at the root cause
Through the story of Shimano, a Japanese manufacturer of high-end bicycle parts, Nabil Harfoush highlights the importance of identifying the root cause of a problem and gives you a method for doing so.
Videocast 3: Problem framing: look at it from different perspectives
Seeing a problem from different perspectives can help identify creative and successful solutions. Nabil Harfoush explains how and why this key design thinking approach can help you.
Videocast 4: Problem-solving
Once you have identified the right problem to solve and analyzed it from the different stakeholders’ perspectives, you can finally work on solving the problem. Nabil Harfoush explores the three phases of problem-solving in design thinking and explains the benefits of each one.
Videocast 5: Ethnographic research: adopt a human-centric approach
A human-centric approach is key to solving problems and creating successful solutions. Nabil Harfoush reveals how ethnographic research can help companies adopt this approach.
Videocast 6: The virtues of prototyping
Prototyping is a great tool to aid innovation. It enables a progression from an abstract concept to an actual product and allows you to ensure that the product meets users’ needs, thereby reducing the risk of failure. This is why it is a key step in design thinking.
Videocast 7: The art of testing
Before launching a product, a prototype should ideally be tested on its potential users. This phase is not as easy as it seems, as biases and misjudgments can get in the way of a useful evaluation of the product. Nabil Harfoush shares some tips to achieve meaningful testing.