May 2013

Ensure sustainable growth for your business with INSEAD professor Jean-Claude Larréché

This brand new series of 20 videocasts, co-authored with Jean-Claude Larréché, will give you the keys to grow your business effectively and sustainably.

Capitalizing on significant successes and failures from major companies, INSEAD professor Jean-Claude Larréché whose classes in strategic marketing are among the most popular, will encourage you to first think about the clients you want to serve and then to consequently adapt your proposition of value.

Updating and adapting product promotion messages, exploring customers’ environments, stepping out of a routine which is lethal for business, … these are some of the guidelines to be followed to achieve growth.

Watch Jean-Claude Larréché’s video presentation