May 2016

Crossknowledge is Proud to Support the “Towards Maturity” Benchmark Study

CrossKnowledge is proud to support the Towards Maturity Benchmark Study.

We highly value the work that this indipendent organisation is doing to support L&D professsionals in developing an evidence-based approach to modernising learning strategies.

TowardsMaturity Benchmark Ambassador BadgeThe Benchmark enables L&D professionals to review the goals and tactics of their current learning strategy against those of top performing learning organisations.

Over 4,500 L&D professionals from 55 countries have already used the review to help build L&D performance. It is free to participate in and takes 60 minutes to complete first time around.

The Benchmark is the only diagnostic tool of its kind, providing a measure of how an organisation is performing against others in the study. The process also enables learning professionals to reflect on five key issues that impact on designing and delivering a modernised learning strategy.



These are:

  • Aligning learning to business need and delivering business-focused outcomes
  • Understanding the modern day learner as customer
  • Supporting workplace performance and collaboration
  • Demonstrating value
  • Harnessing technology to deliver results

The Benchmark gathers data from hundreds of L&D professionals to identify the most effective L&D practices. The study first started in 2003 and since then, Towards Maturity has analysed data from over 4,500 L&D professionals and 25,000 learners around the globe.

Laura Overton, Founder and CEO of Towards Maturity commented:

“Our data shows that there is a hunger to do things differently within L&D but many struggle to know where to start. That’s where the Towards Maturity Benchmark comes in. It provides contemporary measures that focus on performance improvement and great tactics that help L&D teams become more responsive to the changing needs of business. Think of the benchmark as L&D’s fitness tracker; use it to measure where you are and assert where you’d like to get to, then create your personalised plan of action based on the evidence.”

This year’s launch has been brought forward to coincide with the CIPD’s annual Learning & Development Show being held at London Olympia, in order to give learning leaders more time to focus on how they can develop their learning strategies.
Gill White, Knowledge & Capability Director for the CIPD, the professional body for HR and people development, said:

“As strategic partner for Towards Maturity, the CIPD is delighted that the Benchmark launch has been brought forward to coincide with our L&D Show. The purpose of the Show is to inform and inspire L&D professionals to improve not just their personal performance but that of their organisation. The Benchmark provides the tool to do just that, so it makes perfect sense to open this year’s Benchmark now.”

The Towards Maturity Benchmark enables you to gather the evidence you need in order to understand what works in your current  L&D  offering and shape future developments.

The Towards Maturity Benchmark is completely confidential and free to use until 15th July. All participants will receive a free 21-page Personalised Benchmark Report in September (valued at £300), thanks to the support of Towards Maturity’s Ambassadors.

Click here to take part in the benchmark and discover if your L&D strategy is fit for business.

About Towards Maturity

Towards Maturity is a benchmarking research company that provides independent expert advice and support to help organisations use learning technologies to accelerate business performance. It leverages the data of its in-depth Benchmark Study, the largest learning technology benchmark in Europe. Since 2003, over 4,500 organisations and 25,000 learners have contributed to Towards Maturity’s leading benchmarks.
Thanks to the support of Towards Maturity’s Ambassadors, annual benchmarking findings, case studies and resources are available to download for free at

About CrossKnowledge

CrossKnowledge is one of the world’s leading distance learning providers. Our solutions are full SaaS, cloud-based and built on exclusive learning technologies. We create our content with renowned, global experts, and provide a range of accompanying services. CrossKnowledge’s solutions guarantee a unique learning experience for the individual and a real return on investment for the organization. CrossKnowledge operates worldwide and serves companies from all size, spanning more than 12 million users. In 2014, CrossKnowledge was acquired by Wiley. For more information, please visit: