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On Demand

Tackling the Omni-channel Training Approach at One of the World’s Largest Supermarkets, Carrefour

Watch this on-demand webinar to learn how Carrefour tackled omni-channel training.

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With the digital explosion, it’s getting more difficult to catch employees’ attention. Classroom-based training and digital learning activities tend to be perceived as non-relevant and sometimes even as a waste of time. In this context, a true omni-channel approach with a highly personalized learning experience based on deep data analysis can play a key role in making learning more attractive. Furthermore, the learning experience should be seamless, available everywhere, while taking into account who the learners are, what they may be interested in, and what they would need in their daily job. At France-based retailer Carrefour, all employees have access to a highly personalized, and full omni-channel training strategy.

Join David Wentworth, Principal Learning Analyst at Brandon Hall Group, and Adilson Borges, Chief Learning Officer at Carrefour, as they discuss why an omni-channel approach is so important to meet very specific needs and promote content tailored to each individual situation.

Who it’s aimed towards: Chief Learning Officers (CLOs), VPs of Training, Training Directors and Managers, Human Resources VPs and Directors, CEOs, and COOs.

Discussion topics will include:

  • Omni-channel
  • Mass personalization
  • Learner data
  • Content curation


The Experts:

Adilson Borges CarrefourAdilson Borges: Chief Learning Officer at Carrefour

Adilson has more than 25 years’ experience in the area of management education and training, working with companies and business schools all over the world. He managed more than 200 faculty members, now create and manage a Retailing Research Center, develop multiple innovative executive training initiatives in Europe as well as multiple international training programs (e.g. Retailing Master Program in China, PhD Program, etc.). From 2016, he has been the Chief Learning Officer for Carrefour in France.


David-Wentworth-BHGDavid Wentworth: Principal Analyst, Learning and Development at Brandon Hall Group

David has been a senior research analyst in the human capital field since 2005, previously with the Institute for Corporate Productivity and joining Brandon Hall Group in early 2012. His focus has always been on emerging technologies, with a current concentration on social and mobile learning. He has contributed to several reports published by ASTD, including authoring Mobile Learning: Learning in the Palm of Your Hand, The Rise of Social Media: Enhancing Collaboration and Productivity Across Generations, and Instructional Systems Design Today and in the Future. His work has also appeared in Compensation & Benefits Review, T+D Magazine and CLO Magazine. David is also responsible for survey development and data analysis at Brandon Hall.