What is learner marketing and how does it help drive adoption? Organizations spend a lot of time, money and energy acquiring learning technology and creating content. Consequently only to find that their learners are not readily engaging. Achieving the desired outcomes for learning is only possible if you drive people to adoption. Therefore, learning needs to take its cues from marketing and begin to treat learners like customers and the learning as a product.
For example this can help create:
Want to learn more about Learner Marketing? Join David Wentworth and Leïla Minten as they discuss why and how learning can market its efforts to the workforce and the impact this approach can have on results.
Further discussion topics will include:
David Wentworth has been a research analyst in the human capital field since 2005, joining Brandon Hall Group in 2012 to concentrate on learning research. David’s research focuses on how people learn and the role of emerging technologies. David has written several reports published by ATD, covering mobile learning, social/collaborative learning, and more.
CrossKnowledge delivers an integrated and personalized learning experience: a unique combination of our digital content for the most in-demand skills created with world-renowned experts, a learning platform built with human and artificial intelligence, and unmatched accountability with a dedicated Client Success Team. In conclusion that’s what makes CrossKnowledge the trusted learning partner of organizations, helping L&D, managers and learners acquire the skills they need to succeed.