If L&D were to take its cues from marketing, they would begin to treat learners like customers and learning as a product, to drive engagement and fidelity!
Organizations spend a lot of time, money and energy acquiring learning technology and creating content. So why do many of them struggle with lagging engagement rates and a decline in user connections after the launch?
Learner engagement has always been a key issue for L&D teams, as a result many digital learning platforms are considered to be under performing. Learner marketing can help with this challenge. Above all a well implemented strategy will increase usage of your solution and encourage learner loyalty.
Our CrossKnowledge expert will discuss the basics and share some key principles for implementing a successful strategy. In addition these tips are designed for everyone and prove that learner marketing is possible without a Marketing or Communications background.
Learner Marketing Consultant, CrossKnowledge
Leila is SERIOUS about creating real learner engagement. It is her passion to encourage clients to always put on a Marketing hat, no matter which role you are in.
Why? Because marketing your solution means ENGAGEMENT and engaged learners create a momentum which enables you to work towards building a real learning culture in your organization.
CrossKnowledge delivers an integrated and personalized learning experience: a unique combination of our digital content for the most in-demand skills created with world-renowned experts, a learning platform built with human and artificial intelligence, and unmatched accountability with a dedicated Client Success Team. In conclusion our team can help to support the implementation of your solution with tailored marketing designed to boost engagement and loyalty.