Cranfield University

Diana Woodburn - Crossknowledge Faculty

Diana Woodburn provides consultancy and training services to large international groups (via her consultancy firm, Marketing Best Practise).

Her first career in various sectors of international B2B marketing enabled Diana Woodburn to gain a firm grasp of the inner workings of key account management. After a PhD in this field, Diana became an influential specialist.

She takes part in its academic formalization at Cranfield University in the UK  and she’s Chairman of AKAM, which is a not-for-profit professional organization dedicated to improving standards of practice in KAM. Among her many published books, she co-wrote a work of reference in the field, “Key Account Management: The Definitive Guide”.oo! and Time-Warner Cable.