December 2021

Nathan Furr’s Design a Winning Digital Transformation Strategy course

We are very happy to announce the launch of a brand-new Path to Performance (P2P) called Design a Winning Digital Transformation Strategy, developed in conjunction with INSEAD professor Nathan Furr.

This end-to-end method that has been tested and used by thousands of people in many companies around the world is available for the first time online.

The structured and concise format (2 hours) has been devised to fit with participants’ demanding schedules while enabling them to discover Nathan Furr’s process from A to Z. It contains a number of inspirational stories as well as a great toolbox for capturing the opportunities that digital has to offer and implementing them effectively. This P2P encourages interaction between participants so that they can share best practices and ideas.

Design a Winning Digital Transformation Strategy

Digital transformation is at the top of the priority list for many companies. But while they are usually aware of the importance of seizing the opportunities offered by the digital revolution, many organizations struggle to design a robust strategy to meet this key challenge. And even if they do manage to craft a great strategy, a large number often fail at the execution stage.

This new series offers a structured and powerful method to beat those odds by helping you make the 3 most important strategic choices that will determine your success:

  • Platforms: a key step is to look carefully at the platforms you plan to use as the engine of your transformation and select the best options available,
  • Ecosystem: it is also crucial to build and leverage an ecosystem of partners to give you quick access to the technologies that are vital to make this transformation happen
  • Business model: you must also take advantage of the new opportunities offered in the digital world to reinvent your business model.

Then, to succeed at the execution stage, you must also look at:

  • Implementation: it is essential to consider how you can bring your organization along with you on this digital transformation journey and overcome the resistance that you will no doubt encounter along the way.

Thanks to all the insights, tools and case studies provided in this course, you will be in a much stronger position to lead your organization into its digital future!


Nathan Furr - Digital Transformation StrategyNathan Furr is Innovation and Strategy Professor at INSEAD in France, and is a recognized expert in the fields of innovation and technology strategy. Professor Furr earned his Ph.D. from Stanford University where he studied how innovators commercialize their ideas. His bestselling books include The Innovator’s Method, Leading Transformation and Innovation Capital. He has published broadly in Harvard Business Review, Sloan Management Review, Forbes, Inc. and academic journals. He is an Innosight Fellow, has been nominated for the Thinkers50 Innovation Award, and works with leading companies such as Google, Microsoft, Citi, ING, Philips, and Solvay.

This P2P course is available in 7 languages: American English, French, German, Italian, Dutch, Brazilian Portuguese and Chinese,
Duration: 2 hours,
Aimed at: Anyone seeking to contribute to their organization’s digital transformation.