Successfully changing corporate culture: A New Team Collaboration Program by Fons Trompenaars

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Corporate culture is an instrument that should be used by every organization to implement its strategy, whether the company is dealing with a merger and acquisition, a strategic transition or the process of becoming international.

If an organization does not adapt its culture accordingly or fails to do so correctly, even if it has the best strategy and the best people, the odds of failing are very high. Every change should therefore be accompanied by a cleverly thought out cultural change process.

With this new team collaboration program, Fons Trompenaars shares a 5-step method to define the path to success, from diagnosing the challenges to be met, identifying the changes needed to meet them and implementing the appropriate concrete actions and behaviors to make that change happen.

Successfully changing corporate culture

The 5 steps to corporate cultural change

Discover Fons Trompenaars’ method on how to decide and implement a corporate cultural change successfully.

Deciding on a cultural change and then implementing it

This tool sheet will guide you through the process to determine which cultural change you need to undergo and how to implement this change successfully.

Diagnosing your corporate culture

This Action Tip helps you diagnose your existing corporate culture according to a model devised by Fons Trompenaars.

Why organisational culture matters

In this video Fons Trompenaars introduces the concept of organisational culture and explains why it is important.

Diagnose your corporate culture

The first thing to do if you want to be successful in a cultural change process is to diagnose your current culture. Fons Trompenaars shares a model that he has created to carry out this diagnosis.

Diagnose your business dilemma

In a change process, it’s important to diagnose the challenges you face and to formulate them in terms of a dilemma with 2 apparently conflicting options that could be turned into a competitive advantage if you manage to reconcile them.

Reconcile your business dilemma

Fons Trompenaars explains why, in the modern world, managing change successfully involves reconciling apparently conflicting approaches rather than replacing one approach with another.

Define the culture you need to resolve your business dilemma

Organisational culture is a key instrument to make change happen. Fons Trompenaars explains why and how it can help you resolve your business dilemmas.

Translate values into concrete behaviours

Any major change process is usually preceded by a redefinition of corporate values that will contribute to making that change happen. But success will only come if you translate these new values into concrete behaviours. Through the example of Formula 1, Fons Trompenaars reveals how you can do this.

Fons Trompenaars is an internationally renowned Dutch author and consultant in the field of cross-cultural communication. He has published 13 books on all areas of culture and business, including the bestseller “Riding the Waves of Culture.” Listed regularly in the past decade as one of the world’s most influential living management thinkers, he has been awarded the International Professional Practice Area Research Award by the American Society for Training and Development (ASTD). Recently inducted into the Thinkers50 Hall of Fame 2017, he is a well respected speaker and author.