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Rahaf Harfoush

Innovation, Digital Culture
Rahaf Harfoush is a strategist, digital anthropologist and best-selling author who focuses on the intersections between emerging technology, innovation and digital culture. Her second book, “The Decoded Company: Know Your Talent Better Than You Know Your Customers” was published in early 2014. She is currently working on her third book, entitled “Hustle and Float: Balancing Execution and Inspiration in a World of Constant Connection”.

Formerly, Rahaf was Associate Director of the Technology Pioneer Programme at the World Economic Forum in Geneva, where she helped identify disruptive start-ups that were improving the state of the world.Rahaf is the founder of Red Thread Inc., a boutique consultancy and think tank that supports organisations in transforming digital trends into strategic opportunities. She teaches Innovation and Emerging Business Models as part of the MBA programme at Sciences Po in Paris. She was recognised as a Young Global Shaper by the World Economic Forum and as a Rising Talent by the Women’s Forum for the Economy and Society.

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