Critical Thinking

Express Ideas Persuasively

Course time 46 min
Express Ideas Persuasively

If we make a clear set of rational arguments, and publish them all in a nice little numbered list, it would be nice to think that the whole world would read them and immediately agree with us. But that of course isn’t how the world works. We need the art of persuasion to connect our ideas with other people, and this means also harnessing emotion and meeting people where they’re at.

This course helps us to do so. It shows how to use story, credentials, emotion, clarity, and more to connect with and convince an audience.

Expected outcomes

The elements of persuasion

Stronger, more persuasive, clearer expression of ideas

Good persuasive writing

Better writing habits

Developed by

Tom Chatfield


  • Critical Thinking

Available languages

  • English
  • French
  • Brazilian Portuguese
  • German
  • Italian
  • Spanish
  • Simplified Chinese
  • Dutch
  • Turkish