If we make a clear set of rational arguments, and publish them all in a nice little numbered list, it would be nice to think that the whole world would read them and immediately agree with us. But that of course isn’t how the world works. We need the art of persuasion to connect our ideas with other people, and this means also harnessing emotion and meeting people where they’re at.
This course helps us to do so. It shows how to use story, credentials, emotion, clarity, and more to connect with and convince an audience.
Expected outcomes
The elements of persuasion
Stronger, more persuasive, clearer expression of ideas
Good persuasive writing
Better writing habits
Developed by
Available languages
- English
- French
- Brazilian Portuguese
- German
- Italian
- Spanish
- Simplified Chinese
- Dutch
- Turkish
