Her first career in various sectors of international B2B marketing enabled Diana Woodburn to gain a firm grasp of the inner workings of key account management. After a PhD in this field, Diana became an influential specialist. She provides consultancy and training services to large international groups (via her consultancy firm, Marketing Best Practise).
She takes part in its academic formalization at Cranfield University in the UK. Among her many published books, she co-wrote a work of reference in the field, “Key Account Management: The Definitive Guide”.See all Faculty members