Negotiation

Negotiate for the Benefit of Both Parties

Reading time 35 min
Harness Design Thinking

In some negotiations, both parties use a form of trench warfare, believing that in order to win, they have to start out from extreme positions, dribble out concessions, conceal their real motivations, put on the pressure, and wait for the other to cave in.

This course analyzes that negotiating technique and explains its limits, as well as the alternative: the mutual gains approach, which can ensure a satisfactory outcome that creates new options and maintains relationships.


Expected outcomes

How to negotiate for mutual gain

Improved negotiation skills

Harness effective negotiating strategies

More fruitful outcomes without destructive haggling


This skill path was created by Michel Ghazal


Available languages

  • English
  • Spanish
  • Brazilian Portuguese
  • Dutch
  • Turkish
  • French
  • German
  • Simplified Chinese
  • Italian