Pinpoint Customers’ Problems

Course time 57 min
Pinpoint Customers' Problems

Most corporate innovations fail and this course examines one key reason: a lack of understanding customers’ true problems.

This course is a deep dive into why you need to really get at the root of customer problems and the tools that will help you do so.

Expected outcomes

Determining real customer needs

Knowing where to focus

Innovations that squarely address customers’ real-world needs through identifying their pain points and desires

Developed by

Nathan Furr: Innovation and technology strategy - CrossKnowledge Faculty


  • Digital Transformation
  • Innovation

Available languages

  • English
  • French
  • Brazilian Portuguese
  • German
  • Italian
  • Spanish
  • Simplified Chinese
  • Dutch
  • Turkish