Simply delivering satisfactory customer service doesn’t get you anywhere in a competitive retail environment.
Here we learn about what kind of service separates good companies from truly great companies: the attitudes that employees need to have, the consistency they need to strive for and the metrics by which they can be judged. We also discover some of the benefits of delivering truly amazing service, in terms of loyalty, price-sensitivity and amounts spent per store visit.
A more highly defined mission in terms of customer treatment
The better sales and brand image that that brings
The differences in customer service that win loyalty and customer evangelists
- Brazilian Portuguese
- Simplified Chinese